Trelitha R. Bryant is the Director, Field Testing and Research, at Behavioral Sciences Research Press (BSRP). She has devoted 20 years of her career to conducting hundreds of research projects, analyzing statistical models to quantify the influence of sales call reluctance on new business development and constructing multiple models to predict sales productivity.
Bryant is a key contributor to the research and development of BSRP’s premier assessment, the Sales Preference Questionnaire/Full Spectrum Advocacy (SPQ*Gold®/FSA), which exclusively measures 16 distinct forms of sales call reluctance. At present, Bryant directs the world’s largest database on sales call reluctance and leads a team of research psychologists.