THE DONNA BENDER COMPANY
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In marketing, the greatest and most rewarding challenge is finding the best way to get your message to stick. The world of marketing is constantly changing. At The Donna Bender Company, we’re doing exactly what we recommend to our clients – rapidly evolving and adapting to bring you the latest, most effective ideas and resources to keep you ahead of the curve. Great marketing starts with three classic principles: reach, recall and react.
Reach: Get your message in front of your target audience. It’s a numbers game - the more times a message is delivered to the masses, the greater the chance your consumers will see it.
Recall: Build an emotional connection between you and your customers or clients. You’ll be top of mind and first choice when they’re ready to do business.
React: Craft your message to provoke the reaction in consumers tha