Business & Leadership Coaching

About Us

Performance Faction is a group of like-minded organizational change agents with a mission to promote and guide business leaders in creating and fostering scalable, growth-oriented businesses that are truly people first. Performance Faction adheres to specific principles and values designed to maximize the performance of an organization in order to deliver exceptional quality of product, quality of life, and profit with a purpose. We have curated a wealth of learnings, insights, and resources through our experiences building top notch cultures within a number of organizations. Whether you’re a team of one or one thousand, our methodology can solve any business challenge at the foundational level to create long term value and success. We build high performance cultures.

We manifest high performance cultures by turning a

Potential Business - a business unable to realize what it is capable of.

into a

Performance Business - a successful, purpose driven business with a high performance culture.

Rep/Contact Info

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Mr. Russel Dubree
The Backboard
  • Phone: (214) 529-6739