WSI Webinar on PPC Optimization Tips from Google

Businesses typically earn $2 for every $1 spent on Google Ads—that’s an ROI of 200% (source: 99firms.com). And while this is an impressive return on investment, several factors can impact your Google Ad campaigns' performance. To make the most of your pay-per-click (PPC) budget, you need to continuously optimize your campaigns, ad groups, ad copy, keyword phrases, and even your landing pages, all while paying attention to your consumer’s purchase behaviors.

As a Google Premier Partner, we’ve lined up Angelina Miller, an Agency Development Manager at Google Canada, to be our guest speaker and share key insights around Google Ads.